Music Videos to Promote Lenovo
September and October we worked on a project for Lenovo. We filmed two videos for YouTube to promote their new #Goodweird products.
One video was a music clip for EeOneguy – Russian vlogger with over 4 million subscribers to his channel. Having a dream to make a really cool music video, he wrote the lyrics to the music composed by our American colleagues.
It was decided that it will be represented in the style of a K-pop music video, so we used lots of cool and weird costumes and make up with the help of our costumer and make-up stylist. We also found a great choreographer and dancers to help bring the video to life.
We filmed in some really exciting locations for the various scenes in the clip: in a sauna and the famous Bunker 42 at Taganskaya. The Bunker is now a museum of the cold war which is 65 meters deep underground.
The second video was an international video of a “dance off” between 3 vloggers and was shoot in America, India and Russia. In Russia we filmed the dancing scene on the Central square of VDNH – The Exhibition of Achievements of National Economy. It is one of the most popular public places in the Russian capital and represents many different elements of Russia with its famous buildings.
The dance was a mixture of 3 different cultures, so we had the Russian gymnasts and guys in bear outfits as well as big Russian beardy men in American cheerleading costumes and our dancers in Indian sarees. Although it was snowing a lot on the day we shot at VDNH, it was really fun and our Green Truck was a busy but warm place to escape the cold.
There was a lot of equipment and crew involved in the filming of these two clips which we supplied, including: cameras, Steadicam, crane, lighting and sound. Editing was made in California by our American colleagues.